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杨澜的演讲稿

发布时间:2024-04-20 05:17:15 影响了:

杨澜的演讲稿篇一:杨澜TED演讲稿中英文

Yang Lan: The generation that's remaking China

The night before I was heading for Scotland, I was invited to host the final of "China's Got Talent" show in Shanghai with the 80,000 live audience in the stadium. Guess who was the performing guest?Susan Boyle. And I told her, "I'm going to Scotland the next day." She sang beautifully, and she even managed to say a few words in Chinese. [Chinese]So it's not like "hello" or "thank you," that ordinary stuff. It means "green onion for free." Why did she say that? Because it was a line from our Chinese parallel Susan Boyle -- a 50-some year-old woman, a vegetable vendor in Shanghai, who loves singing Western opera, but she didn't understand any English or French or Italian, so she managed to fill in the lyrics with vegetable names in Chinese. (Laughter) And the last sentence of Nessun Dorma that she was singing in the stadium was "green onion for free." So

[as] Susan Boyle was saying that, 80,000 live audience sang together. That was hilarious.

So I guess both Susan Boyle and this vegetable vendor in Shanghai belonged to otherness. They were the least expected to be successful in the business called entertainment, yet their courage and talent brought them through. And a show and a platform gave them the stage to realize their dreams. Well, being different is not that difficult. We are all different from different perspectives. But I think being different is good, because you present a different point of view. You may have the chance to make a difference.

My generation has been very fortunate to witness and participate in the historic transformation of China that has made so many changes in the past 20, 30 years. I remember that in the year of 1990,when I was graduating from college, I was applying for a job in the sales department of the first five-star hotel in Beijing, Great Wall Sheraton -- it's still there. So after being interrogated by this Japanese manager for a half an hour, he finally said, "So, Miss Yang, do you have any questions to ask me?"I summoned my courage and poise and said,"Yes, but could you let me know, what actually do you sell?" I didn't have a clue what a sales department was about in a five-star hotel. That was the first day I set my foot in a five-star hotel.

Around the same time, I was going through an audition -- the first ever open audition by national television in China -- with another thousand college girls. The producer told us they were looking for some sweet, innocent and beautiful fresh face. So when it was my turn, I stood up and said, "Why [do] women's personalities on television always have to be beautiful, sweet, innocent and, you know, supportive? Why can't they have their own ideas and their own voice?" I thought I kind of offended them. But actually, they were impressed by my words. And so I was in the second round of competition, and then the third and the fourth. After seven rounds of competition, I was the last one to survive it. So I was on a national television prime-time show. And believe it or not, that was the first show on Chinese television that allowed its hosts to speak out of their own minds without reading an approved script. (Applause) And my weekly audience at that time was between 200 to 300 million people.

Well after a few years, I decided to go to the U.S. and Columbia University to pursue my postgraduate studies, and then started my own media company, which was unthought of during the years that I started my career. So we do a lot of things. I've interviewed more than a thousand people in the past. And sometimes I have young people approaching me say, "Lan, you changed

my life," and I feel proud of that. But then we are also so fortunate to witness the transformation of the whole country. I was in Beijing's bidding for the Olympic Games. I was representing the Shanghai Expo. I saw China embracing the world and vice versa. But then sometimes I'm thinking, what are today's young generation up to? How are they different, and what are the differences they are going to make to shape the future of China, or at large, the world?

So today I want to talk about young people through the platform of social media. First of all, who are they? [What] do they look like? Well this is a girl called Guo Meimei -- 20 years old, beautiful. She showed off her expensive bags, clothes and car on her microblog, which is the Chinese version of Twitter. And she claimed to be the general manager of Red Cross at the Chamber of Commerce. She didn't realize that she stepped on a sensitive nerve and aroused national questioning, almost a turmoil, against the credibility of Red Cross. The controversy was so heated that the Red Cross had to open a press conference to clarify it, and the investigation is going on.

So far, as of today, we know that she herself made up that title -- probably because she feels proud to be associated with charity. All those expensive items were given to her as gifts by her boyfriend,who used to be a board member in a subdivision of Red Cross at Chamber of Commerce. It's very complicated to explain. But anyway, the public still doesn't buy it. It is still boiling. It shows us a general mistrust of government or government-backed institutions, which lacked transparency in the past. And also it showed us the power and the impact of social media as microblog.

Microblog boomed in the year of 2010, with visitors doubled and time spent on it tripled. Sina.com, a major news portal, alone has more than 140 million microbloggers. On Tencent, 200 million.The most popular blogger -- it's not me -- it's a movie star, and she has more than 9.5 million followers, or fans. About 80 percent of those microbloggers are young people, under 30 years old. And because, as you know, the traditional media is still heavily controlled by the government,social media offers an opening to let the steam out a little bit. But because you don't have many other openings, the heat coming out of this opening is sometimes very strong, active and even violent.

So through microblogging, we are able to understand Chinese youth even better. So how are they different? First of all, most of them were bornin the 80s and 90s, under the one-child policy. And because of selected abortion by families who favored boys to girls, now we have ended up with 30 million more young men than women. That could pose a potential danger to the society, but who knows; we're in a globalized world, so they can look for girlfriends from other countries. Most of them have fairly good education. The illiteracy rate in China among this generation is under one percent. In cities, 80 percent of kids go to college.But they are facing an aging China with a population above 65 years old coming up with seven-point-some percent this year, and about to be 15 percent by the year of 2030. And you know we have the tradition that younger generations support the elders financially, and taking care of them when they're sick. So it means young coupleswill have to support four parents who have a life expectancy of 73 years old.

So making a living is not that easy for young people. College graduates are not in short supply.In

urban areas, college graduates find the starting salary is about 400 U.S. dollars a month, while the average rent is above $500. So what do they do? They have to share space -- squeezed in very limited space to save money -- and they call themselves "tribe of ants." And for those who are ready to get married and buy their apartment, they figured out they have to work for 30 to 40 years to afford their first apartment. That ratio in Americawould only cost a couple five years to earn, but in China it's 30 to 40 years with the skyrocketing real estate price.

Among the 200 million migrant workers, 60 percent of them are young people. They find themselves sort of sandwiched between the urban areas and the rural areas. Most of them don't want to go back to the countryside, but they don't have the sense of belonging. They work for longer hours with less income, less social welfare. And they're more vulnerable to job losses, subject to inflation,tightening loans from banks, appreciation of the renminbi, or decline of demand from Europe or America for the products they produce. Last year, though, an appalling incident in a southern OEM manufacturing compound in China: 13 young workers in their late teens and early 20s committed suicide, just one by one like causing a contagious disease. But they died because of all different personal reasons. But this whole incident aroused a huge outcry from society about the isolation, both physical and mental, of these migrant workers.

For those who do return back to the countryside,they find themselves very welcome locally,because with the knowledge, skills and networksthey have learned in the cities, with the assistance of the Internet, they're a(出自:WwW.HNNscy.Com 博 文学习 网:杨澜的演讲稿)ble to create more jobs,upgrade local agriculture and create new businessin the less developed market. So for the past few years, the coastal areas, they found themselves in a shortage of labor.

These diagrams show a more general social background. The first one is the Engels coefficient,which explains that the cost of daily necessitieshas dropped its percentage all through the past decade, in terms of family income, to about 37-some percent. But then in the last two years, it goes up again to 39 percent, indicating a rising living cost. The Gini coefficient has already passed the dangerous line of 0.4. Now it's 0.5 -- even worse than that in America -- showing us the income inequality. And so you see this whole society getting frustrated about losing some of its mobility. And also, the bitterness and even resentment towards the rich and the powerful is quite widespread. So any accusations of corruptionor backdoor dealings between authorities or business would arouse a social outcry or even uest.

So through some of the hottest topics on microblogging, we can see what young people care most about. Social justice and government accountability runs the first in what they demand.For the past decade or so, a massive urbanization and development have let us witness a lot of reports on the forced demolition of private property.And it has aroused huge anger and frustrationamong our young generation. Sometimes people get killed, and sometimes people set themselves on fire to protest. So when these incidents are reported more and more frequently on the Internet,people cry for the government to take actions to stop this.

So the good news is that earlier this year, the state council passed a new regulation on house requisition and demolition and passed the right to order forced demolition from local governments

to the court. Similarly, many other issues concerning public safety is a hot topic on the Internet. We heard about polluted air, polluted water, poisoned food. And guess what, we have faked beef. They have sorts of ingredients that you brush on a piece of chicken or fish, and it turns it to look like beef.And then lately, people are very concerned about cooking oil, because thousands of people have been found [refining] cooking oil from restaurant slop. So all these things have aroused a huge outcry from the Internet. And fortunately, we have seen the government responding more timely and also more frequently to the public concerns.

While young people seem to be very sure about their participation in public policy-making, but sometimes they're a little bit lost in terms of what they want for their personal life. China is soon to pass the U.S. as the number one market for luxury brands -- that's not including the Chinese expenditures in Europe and elsewhere. But you know what, half of those consumers are earning a salary below 2,000 U.S. dollars. They're not rich at all. They're taking those bags and clothes as a sense of identity and social status. And this is a girl explicitly saying on a TV dating show that she would rather cry in a BMW than smile on a bicycle.But of course, we do have young people who would still prefer to smile, whether in a BMW or [on] a bicycle.

So in the next picture, you see a very popular phenomenon called "naked" wedding, or "naked" marriage. It does not mean they will wear nothing in the wedding, but it shows that these young couples are ready to get married without a house, without a car, without a diamond ring and without a wedding banquet, to show their commitment to true love. And also, people are doing good through social media. And the first picture showed us that a truck caging 500 homeless and kidnapped dogsfor food processing was spotted and stopped on the highway with the whole country watchingthrough microblogging. People were donating money, dog food and offering volunteer work to stop that truck. And after hours of negotiation, 500 dogs were rescued. And here also people are helping to find missing children. A father posted his son's picture onto the Internet. After thousands of [unclear], the child was found, and we witnessed the reunion of the family through microblogging.

So happiness is the most popular word we have heard through the past two years. Happiness is not only related to personal experiences and personal values, but also, it's about the environment. People are thinking about the following questions: Are we going to sacrifice our environment further to produce higher GDP? How are we going to perform our social and political reform to keep pace with economic growth, to keep sustainability and stability? And also, how capable is the systemof self-correctness to keep more people contentwith all sorts of friction going on at the same time?I guess these are the questions people are going to answer. And our younger generation are going to transform this country while at the same time being transformed themselves.

Thank you very much.

杨澜TED演讲:重塑中国的一代 中文演讲稿

在来爱尔兰的前一晚,我应邀主持了中国达人秀在上海的体育场和八万现场观众。 猜猜谁是表演嘉宾?——苏珊大妈。我告诉她,“我明天要去爱尔兰了。” 她歌声犹如天籁。而且她还可以说点中文。

“送你葱。” 这不是“你好、谢谢”之类的日常用语。这组词翻译过来是免费给你青葱,为什么她要说这个呢?因为这是我们中国版的苏珊大妈很有名的一句歌词。

这位五十几岁的大妈在上海以贩卖蔬菜为生。她喜欢西方的歌剧,但是她不懂任何外语,所以她就把中文蔬菜名填做歌词。当她在体育场里 唱到今夜无人入眠的最后一句时,她唱的是“送你葱”。苏珊大妈和全场八万观众一起唱“送你葱”,多有意思的场面。

我想苏珊大妈和这位在上海做蔬菜买卖的都属于不同寻常的人。在业界所谓的娱乐圈,他们最不可能取得成功,但是他们的勇气和才华让他们成功了。一场秀,一个平台给了他们实现梦想的舞台。

与众不同不难,从不同的角度看我们都是不一样的。我认为与众不同是好的,因为你有不同的看法,这给你机会去产生不同的影响。

我们这代人有幸见证和参与了过去二三十年中国的历史性的转型。

我记得在九十年代,刚从大学毕业的我申请了一份在北京五星级酒店销售部的工作。在日本经理一个半小时的面试后,他最后说:“杨小姐,你有什么问题要问我吗?”我鼓起勇气,定定神然后问道:“您能告诉我销售部到底销售什么?”我对于五星级酒店的销售部的职责一点都摸不着头脑。那是我在五星级酒店的第一天。

同时,我和上千名大学女生参加了一场由中国中央电视台举办的史无前例的公开选拔。制作人告诉我们他们想找一位可爱,天真,美丽的新面孔。当轮到我时,我站起来说道,“为什么女孩在电视上必须是漂亮,甜美,无邪的,像个花瓶?为什么她们不能有她们的想法,她们自己的声音?”

我想我一定得罪了评委。但是事实上,我的发言给他们留下了深刻的印象。接下来我进入了第二轮的选拔,然后是第三轮,第四轮。在经过七轮的选拔后,我胜出了。成为了一个国家电视台黄金时段节目的主持人。

不管你们相不相信,那是中国电视上第一个节目可以允许主持人自由发挥而不是去读审查后的稿子。这个节目的观众人数高达两到三千万。

几年后,我决定去美国哥伦比亚大学进修。之后我有了自己的传媒公司,这是在我刚毕业的时候想都不敢想的。

我和我的团队做了很多事情。在过去的这些年,我采访了上千人。有时候有年轻人走过来对我说:“杨澜,你改变了我的生活。”我也为此而自豪。

接下来我们一起见证了中国更多的变化。我参与了北京申奥,出席了上海世博会。我看到中国拥抱世界,世界接纳中国??但是有时候我在想,当今的年轻人追求什么?他们有什么不同?他们如何去创造中国的未来,往大了说,世界的未来?

今天我想讲讲在社交媒体这个大舞台上的年轻人

他们是谁?他们是怎样的?这个二十岁左右的漂亮女孩叫郭美美。她在中国版的推特--微博上炫耀她拥有的昂贵的手包,衣服,车子。她自称是红十字商会的经理。她没有意识到她踩到了一根敏感的神经,引起了全民对于红十字公信力的质疑。如此激烈的质问使得红

杨澜的演讲稿篇二:杨澜TED双语励志演讲稿

以下是杨澜在TED大会上的一篇题为The generation thats remaking China(重塑中国的一代)的演讲稿中英原文。她在演讲中分享了自己的人生经历,并讲述了当下中国的一些火热现象,演讲虽然不长,但是很多观点都很精辟,值得一看。

杨澜的演讲稿篇三:杨澜演讲稿

杨澜申奥演讲文稿

Mr. President, Ladies and Gentlemen,Goodafternoon!Before I introduce our cultural programs, I want to tell you one thing first about 2008. You’re going to have a great time in Beijing.

China has its own sport legends. Back to Song Dynasty, about the 11th century, people started to play a game called Cuju, which is regarded as the origin of ancient football. The game was very popular and women were also participating. Now, you will understand why our women football team is so good today. There are a lot more wonderful and exciting things waiting for you in New Beijing, a dynamic modern metropolis with 3,000 years of cultural treasures woven into the urban tapestry. Along with the iconic imagery of the Forbidden City, the Temple of Heaven and the Great Wall, the city offers an endless mixture of theatres, museums, discos, all kinds of restaurants and shopping malls that will amaze and delight you.

But beyond that, it is a place of millions of friendly people who love to meet people from around the world. People of Beijing believe that the 2008 Olympic Games in Beijing will help to enhance the harmony between our culture and the diverse cultures of the world. Their gratitude will pour out in open expressions of affection for you and the great Movement that you guide. Within our cultural programs, education and communication will receive the highest priority. We seek to create an intellectual and sporting legacy by broadening the understanding of the Olympic Ideals throughout the country. Cultural events will unfold each year, from 2005 to 2008. We will stage multi-disciplined cultural programs, such as concerts, exhibitions, art competitions and camps which will involve young people from around the world. During the Olympics, they will be staged in the Olympic Village and the city for the benefit of the athletes. Our Ceremonies will give China’s greatest-and the world’s greatest artists a stage for celebrating the common aspirations of humanity and the unique heritage of our culture and the Olympic Movement. With a concept inspired by the famed Silk Road, our Torch Relay will break new ground, traveling from Olympia through some of the oldest civilizations known to man-Greek, Roman, Egyptian, Byzantine, Mesopotamian, Persian, Arabian, Indian and Chinese. Carrying the message "Share the Peace, Share the Olympics," the eternal flame will reach new heights as it crosses the Himalayas over the world’s highest summit – Mount Qomolangma, which is known to many of you as Mt. Everest. In China, the flame will pass through Tibet, cross the Yangtze and Yellow Rivers, travel the Great Wall and visit Hong Kong, Macau, Taiwan and the 56 ethnic communities who make up our society. On its journey, the flame will be seen by and inspire more human beings than any previous relay. I am afraid I can not present the whole picture of our cultural programs within such a short period of time. Before I end, let me share with you one story. Seven hundred years ago, amazed by his incredible deions of a far away land of great beauty.d by his incredible deio whether his stories about China were true.He answered: What I have told you was not even half of what I saw. Actually, what we have shown you here today is only a fraction of Beijing that awaits you. Ladies and gentlemen, I believe that Beijing will prove to be a land of wonders to athletes, spectators and the worldwide television audience alike. Come and join us.Thank you, Mr. President.

Thank you all.

杨澜:主席先生,女士们,先生们,下午好!

在向各位介绍我们的安排之前,我想先告诉大家,你们2008年将在北京渡过愉快的时光。

北京是一座充满活力的现代都市,三千年的历史文化与都市的繁荣相呼应,除了紫禁城、天

坛和万里长城这几个标志性的建筑,北京拥有无数的戏院、博物馆,各种各样的餐厅和歌舞场所,这一切的一切都会令您感到惊奇和高兴。我相信在座的许多人都曾为李安的奥斯卡获奖影片《卧虎藏龙》所吸引,这仅仅是我们文化的一小部分,还有众多的文化宝藏等待着你们去挖掘。

除此之外,北京城里还有千千万万友善的人民,热爱与世界各地的人民相处,无论是过去还是现在,北京历来是各个民族和各种文化的汇集地,北京人民相信,在北京举办2008年奥运会,将推动我们文化

和全世界文化的交流。在我们的计划当中,教育和交流将是我们的希望,我们期待在全国尤其是数百万青少年中,留下一笔精神财富。从2005年到2008年我们每年定期举办文化活动,我们将开展多元文化活动,举办世界青少年和表演家参加的音乐会,这些文化活动同时在奥运村和全市范围内展开,以方便运动员的参加。

我们的开闭幕式,将是展现中国杰出作家、导演和作曲家的舞台,讴歌人类的共同理想,以及我们独特的奥林匹克运动。基于丝绸之路带来的灵感,我们的火炬接力,将途经希腊、埃及、罗马、美索布达米亚,波斯、印度和中国,以共享和平、共享奥运为主题,“奥运”这一永恒不惜的火炬,将跨越世界最高峰——珠穆朗

玛峰,从而达到最高的高度,中国的奥运圣活将通过西藏,穿过长江和黄河,踏上长城,途经香港、澳门、台湾,在组成我们国家的56个民族中传递。通过这样的

路线,我们保证目睹这次火炬接力的人们,会比任何一次都多。

700年前,马可波罗曾对中国的美丽有过惊奇的描述。有人问马可波罗,你的有关中国的描述是真的吗?他说,我只不过将我所见到的跟你们描述了一半而已。女士们,先生们,我相信北京和中国将向运动员、观众和全世界的电视观众证明,这是一块神奇的土地。谢谢主席先生,谢谢大家!

杨澜北大演讲稿:《成长,你唯一的把握 !》

2011年12月01日

个人的成长需要寻找三个坐标

在我来之前,曾委托院方向同学们征集问题。我注意到大家都希望我来谈谈“如何成功?”这个问题。说实在的,这个题目,让我感觉很惶恐。首先现代社会的多元化,对于什么是成功,没有一个统一的说法。我不敢肯定自己是不是成功。因为一个人的成功与否更多的是你周围的人对你的评价和判断。正如古人所说:是非审之于己,毁誉听之于人。的确,毁誉就不是自己能说了算的。再者我认为所谓的成功,在很大程度上取决于机遇,外界的环境等等的影响,很难在人与人之间进行一种简单的复制。甚至可以说,成功是难以把握的。成功是一种结果,而今天,我更想谈一谈这个过程,也就是成长。对于我来说,我有一个很深的体会就是:人生在世,你唯一能够有把握的也就是成长。因此,我把“成长:你唯一的把握”作为今天与大家交流的题目。

什么是个人的成长?我觉得我做了母亲以后,我对成长有了一个更新的认识。有一次,我女儿幼儿园的老师给孩子们出了一道题:“如果世界上只有一种颜色??.”让孩子们自己来回答。有的小朋友说:“如果只有一种颜色,就不可能有彩虹了。”有的小朋友说:“我最

喜欢粉红色,如果只有一种颜色,我希望是粉红色。”

??.我注意到我女儿的回答,她对老师说:“如果只有一种颜色,那么连白天和黑夜都没有。”所以,我觉得一个孩子的成长,就是他对外部世界的不断探索和认知的过程。

那么对于一个成年人来讲,什么是一个人的成长?以前的儒家思想要求人成长的轨迹是:修身、齐家、治国、平天下。而哲学家罗素则认为,人的成长要遇到三个方面的矛盾:一是人与自然环境的矛盾,二是人与社会,也就是人与人的矛盾,三是人与自己的矛盾。我觉得,人的成长过程实际上就是不断地寻找自己人生坐标的过程。人从小到大,视野不断开阔、知识不断丰富、经验不断积累,从而越来越深刻地认识自己,同时也在认识周围世界,我想恐怕这就是人的成长过程了。人的成长路径不同,人生追求也千差万别,无论成功与否,人的最终归宿大致是相同的。而区别就在于每个人所走过的道路不同,每个人对自己人生的了解程度和自己内心的真实体验是不可复制的。人的成长就是要不断地突破自己的小环境,而进入一个更广阔世界的过程。这种突破,不仅要突破物理空间的界限,也要突破心灵空间的界限。

然而,对于个人的成长,什么是最重要呢?每个人可能侧重不同,而我今天还是想就这三个方面:人与外部世界、人与人、人与自己来谈。我觉得对于人的成长,要是寻找坐标的话,应该去寻找以下三个坐标:一是时代的坐标、二是与别人比较,你的比较优势是什么?三是自己内心的坐标。

个人的成长需要寻找时代的坐标

先来说说时代的坐标,今天我们在座的一位主任的儿子18岁,要考大学了。虽然,高考对我来说,已经过去了许多年。但现在想起来,还是有一种胆战心惊的感觉。在座的各位也都是经过高考的鏖战了。记得当时要考大学了,我不知道自己要学什么。我想去学电影导演,而我父亲不愿我去从事艺术。我对社会学、历史学感兴趣,想去学历史。我父亲就问我:那你毕业后,打算去做什么工作呀?经过许多的犹豫和彷徨之后,我父亲最终帮我做了一个决定。他说:你还是去学英语吧。中国正在改革开放,正在逐渐与世界融合。无论将来在哪个领域,英语都会成为一个有用的工具。而且等到你再成熟一点之后,还可以有进一步选择的自由。这样,当时我就选择了去北外学英语。但是我越来越感觉到,外语绝对不仅仅是一种工具,她让你得到了一种新的思维方式,甚至是让你进入了一个新的世界。

我在接到这次演讲的邀请后,对自己的职业生涯进行了一下梳理。发现其实我一直在做的就是一件事:做一个沟通者,一个中国文化与外部世界的一个沟通者。如果大家还记得《正大综艺》的话,就会对90年代初的中国社会有一个大致的认识。也许那时大家都还小。那个时候,决大多数的国人都没出过国。但是看看现在发展多快啊!正如余华在《兄弟》一书的最后所说:别的国家四百年的经历,我们却在四十年就全部经历了,这是一个被压缩的历史过程。那么这个过程当中,人们对外部世界的需求,就不仅仅是《正大综艺》时,那些走马观花啊,去看看人家厨房是什么样子?去看看人家在吃什么、穿什么?而更多的是对外部世界一种更深层次的需求。那么在这个时候,我开始从做旅游类、综艺类的节目去开始做人物的访谈。从98年到现在,我已做过四百多位国际知名人士的访问了。我想这个过程也是中国不断加深了她与世界的融合程度,也是西方世界和外部世界对中国逐渐加深了解的过程。这一过程其实在我的节目中也能反映出来。

说到英语,还有一个小插曲,当时,我在考《正大综艺》时,虽然我既不是广院,也不是艺术院校毕业的,但却占了一个便宜。就是当时制片方要找一个懂点英语的主持人。经过了七轮的竞争,到进入最后一轮决赛时,就剩下我和另外一个女孩子了。要求我们在门口准备五分钟,准备用英语介绍自己和讲讲为什么喜欢这个节目。若干年后,当时的制片人,也就是对我有知遇之恩的辛少英导演与别人谈起那段往事。说:当时杨澜给我留下一个很深的印象的就是,虽然当时每个女孩子非常希望自己得到那个主持人的位置,而且每个人只有三

分钟的时间准备,但我路过时,发现杨澜还在辅导另外那个女孩子的英文。所以当时就觉得这个女孩很特别。其实当时我很自信,心想,我是学英语出身,别人在英语上有些地方没搞清楚,我就帮她准备几句。所以这些年来回头看看,我非常感谢父亲当年为我作出的这个决定。因此英语对我而言,不仅仅是个工具。利用它,我不仅可以做采访,搜集更多的资料,更让我进入一种文化的比较,对于不同世界的一种比较。

这种体验在我代表北京做奥运陈述时,感觉尤其强烈。记得当时在莫斯科,那天中午大家都比较紧张。虽然大家都觉得很有希望,但总怕有什么闪失。后来许多人问我,杨澜你当时紧张不紧张?说实在的,我只是在进入大厅前,有点紧张,手心有点冷汗,但当何振梁先生宣布,该我做陈述了,我突然感觉特别放松,这我在做主持都很少见。当然,我也是嘟囔很多遍了,准备的应该没问题了。更重要的是,我觉得我不是一个人在这儿说,也不等待他们对我的评价,而是我有话要告诉对方,而且这对于他们很重要。所以也就是这一心态,把紧张、生怕自己出错、患得患失这些,给压过去了。专心于把我们想说的话,传递给了这个世界。

寻找时代的坐标需要了解时代的特征

既然我们要寻找这个时代的特征,那么这个时代有什么特征呢?我觉得有三点。

1.世界越来越变得扁平化了:

有一个叫托马斯·弗里德曼的人写了一本书,名字是《World is

flat》(世界是平的)。书中讲了三次全球化浪潮:第一次是哥伦布发现新大陆,是以国家为单位的全球化扩张时期,在全球范围内摄取生产资料和市场;第二次是从美国经济大萧条、一战和二战开始,是跨国公司为单位的全球化扩张时期,也是为获取生产资料和市场;第三次是随着互联网技术的应用,以个人为单位开始进行全球性伸展的时代。也就是说,你学的可能是很冷僻的印度梵文,却能在德国找到知音,并通过互联网结成网上的社区。还比如,过去美国中学生的足球比赛,大众传媒是不可能转播的,而现在通过网上IPTV就可以转播。通过互联网,使能几百万人同时观看这一比赛。越来越多的,以个人为单位,你可以在全球范围内,摄取你所要的信息和服务。给予个人很多权利,英文叫Empowerment,赋予个人更多能力的时代。我采访过E-Bay的总裁惠特曼,她被评为世界上最有权力的女性。因为E-Bay主导了大量的网上交易。我当时问她:对于这一称谓,是否感到开心?她是怎样理解权力的?她说:实际上,权力给人的印象一直不太好,权力被认为是控制别人的一种力量。但是她认为:在新的网络时代,权力不再意味着控制。因为E-BAY不可能控制网上的交易者。她的权力是体现在能够帮助许多人成功。比如说帮助一些身体有残疾,不能正常工作的人,在自己的家里开一个小店,通过网上交易,实现正常的收入,过上了比较富裕的生活。所以在网络时代,并不是说,让你干什么或不让你干什么,而是能帮你干什么,这可能是与以往世界有很大不同的一点。

2.需要想象力和创新的时代:

过去我们谈到知识产权,总觉得是美国人、欧洲人给了我们很大的压力,才要保护知识产权。但现在,无论政府还是民间,都认识到保护知识产权就是在鼓励创新。我们不仅希望全世界的很多产品都是Made

in China,更希望是Created in

China(中国原创)。这种创造力远比单纯的制造,更能保证一个国家的长期发展。爱因斯坦说:想象力比知识更重要。无论是在大家熟悉的医学领域、其它科学领域、人文领域,很多重大的发明和发现,最初都是由一个假想开始的。刚才还在和韩院士和刘博士探讨医学需要不需要想象力。按说对人的身体总不能乱想吧,但是象幽门杆菌与胃溃疡的关系,基因螺旋体的构想,也都是来自想象力。一个外国教授曾说过,如果给中国学生一个假想,他们会做出很好的推论,但却不是假想的提出者。但我想随着教育体制和社会氛围的变化,会有越

来越多的中国人提出假想,并得以求证。

刚才大家也看到了,就是我今年开始做的一本用我的名字命名的电子杂志。是针对城市职业女性的一本女性杂志。这本杂志在短短的三四个月,从第三期开始,就突破了每期100万的下载量。到第八期和第九期,下载量已经突破了200万份。这对于我们做传媒的人来说,就是创新。因为在过去,报纸就是报纸,杂志就是杂志,电视就是电视。而现在通过这本电子杂志,我们可以把视频、电脑动画、互动问卷等所有有趣的东西,都结合进来。那个感觉,用我们一位主编的话,就象每天在编哈里波特的杂志。这无论对我们传媒人还是受众,都是一种新鲜的刺激。对于社会来说,我们希望我们的社会能减少创新的成本,而增加创新的回报。

3.时代的第三个特点就是边界不断被冲破,而走向融合:

一星期前,我在北京接待了一个朋友的朋友,他是洛杉矶西奈山医院的医疗部主任,这家医院是好莱坞最高档的一家医院。我问他来做什么?他说是来发展业务。我就问他来中国发展什么业务?他说:我知道中国的医生医术都很高明,而我们可以提供一些高端复杂的医疗技术,比如脑部手术的服务。也就是说,他是来中国发展病人的。过去医院都是比较Local的,地方性的。而现在通过网络,可以进行网上会诊,远程临床的讲解等等,这都是很大的突破。再有,我采访过一些艾滋病的专家,他们说以前只是要了解疾病本身的原因,针对原因治疗就行了。而现在在艾滋病的治疗中,必须学习临床心理学。因为这些病人往往承受很大的社会压力和心理负担。如果从心理上不对这些病人进行疏导,治疗效果也不能得到充分的体现。所以在医学领域,这种跨界的学习和交流越来越多了,越来越把人作为一个整体来看。五一期间,我去了敦煌,感觉到那里的大唐气象,即使是在一千年后,也给人以震撼。不仅是那些绘画的生动和颜色依然保持那样的鲜艳,而是儒、道、释三种文化的交融,人物神态的生动,服饰的多样,让你感到,盛唐气象实际是一种文化融合的现象。有幅壁画给我印象很深,画的是许多穿着华贵衣服的仕女。经讲解,知道画的是那时当地一位节度使的家眷。这个节度使家族一代一代,在当地统治了百余年。那么他是怎样保持地方的稳定,和文化的融合呢?他是靠联姻的方式,儿子迎娶当时西域各国的公主,又把女儿嫁给各国的君主、王子。通过血液的融合,而达到了一个地区政治、经济的相对稳定,也保证了当地文化的繁荣。今天再依靠这种血缘关系,恐怕就很难实现。而我们更需要的是文化的融通。虽然现在具备了技术上的条件,但大家并不是都准备好了。比如语言就是一个很大的问题。也是五一期间,我陪几位美国朋友先去敦煌,后又去丽江。到了丽江,一位美国朋友要等一个传真,就和酒店的服务生说:我要我的FAX。大概是服务生的语言没有过关,所以一开始没明白什么意思,后来突然恍然大悟,说:我知道老外要什么了,他要Sex。就在他的房间里放了一些避孕套,弄得我这位朋友哭笑不得。(全场大笑)。所以说语言是很大的问题。特别是2008奥运会临近了,我一点不担心场馆的建设,交通、空气啊,我想这些都会管理的很好。但语言会有问题。并不是每个人会说Hello,Good-bay就行了,而需要更深层次的交流。再有,就是思维方式的不同。比如说我刚去美国的时候,有点不习惯,就是我们在国内,向外国介绍中国的时候,总是说中国有四大发明,有老子、孔子、孟子等,用这些来说明我们的文化。但我发现其实这很难说清楚。因为在国际通用的语言里,并没有四大发明这个固定词组。而其它重大的技术发明和科学原理的发现,还有很多,如果你给人讲,我们的孔子是如何重视礼,如何重视仁,如何普及了教育和文化。那么人家看到一个随地吐痰的中国人,在公共场合大声喧哗的中国人和在听音乐会时不关手机的中国人,恐怕给人家讲多少遍孔子和孟子也没用。据统计文化一共有183种定义。其中有物质生活层面的,象景德镇的瓷器;有精神生活层面的,象我们的昆曲、京剧,武术。而更重要的,也是更直观的,应该是生活方式和思维方式这个层面的。前不久,看了新闻,由斯皮尔伯格担任顾问,张艺谋、陈维亚担任导演的奥运会开、闭幕式的创作班底已经组成。我想他们遇到的最大的问题,并不是怎样展示一

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